Digitegu 2013: best social media campaign of the year

We created a Facebook Virtual Cleanup app for the Let’s Do It! World Cleanup movement. The aim was to introduce the movement’s activities and provided an overview of clean-up events. The application gathers together all of the Facebook pages “liked” by the Facebook user and allows them to be “unliked” using a single click. To clean up their Facebook news feeds. Each user thereafter has a cleaner Facebook news feed, including less ads.

Virtual Cleanup


The application was launched in numerus countries where World Clean Up events were to be held. Already within the first few days, in the first country where the app was launched, 60 000 Facebook users made a clean-up of their Facebook feeds, using the Virtual Cleanup application.

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ADM Interactive

Email info@adm.eeVAT nr EE100046715

Tallinn, Estonia

Kultuurikatel, Põhja pst 27a,
Tallinn, 10415
Phone +372 617 7600

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20 Birchin Lane
London, EC3V 9DU
Phone +44 7451 213604